Don't mix a calligraphic font with a modern font. two modern fonts or two traditional fonts. Select similar historical period with different features - i.e.Sometimes its best to choose a typeface with lots of different variations, but when you need to choose different typefaces, follow these tips: Using too many fonts creates a confusing mess and visual blur. Font combinations should compliment each other and work in harmony. Combining TypeĬombining type is an important concept. A font set at 72 points will measure one inch when printed. Each pica is made from 12 points, so there are 72 points in an inch. In typography, fonts are measured in points. Leading - This is the vertical distance between each line.This is why some fonts look completely different spacing and size even though they have the same font size. Within this distance however, the median height can change. Font Size - This is the distance in points from the top of the tallest ascender to the bottom of the lowest ascender.Kerning - This is the distance between two specific letters.Cap Height - This is the distance from the baseline and the top of the capital letters.Median - This is the height of the lower-case characters.Baseline - this is an imaginary line upon which all the letters sit.The combination of characteristics determines how well the fonts work with each other, or if they clash. Letter Form CharacteristicsĪll fonts and typefaces have unique characteristics. Italics are slanted, but they are entirely unique font character sets with their own unique properties. Obliques are slanted versions of the regular characters. Italics and Obliques are often confused and thought of as the same thing. These are italic, oblique and small caps. There are generally three styles used in typography. They can be light, thin, regular, medium, bold, heavy and black. The weight of a font is specified by how thick the lines making up the letters are. They can be tricky to use effectively due to the large swashes, or flourishes.
These are primarily decorative fonts where each letter is attached. Script fonts are based on handwriting or cursive script. Notice the trailing lines from the edges of letters highlighted yellow. Good typographic design should go unnoticed.ĭifference between Sans-Serif (left) and Serif (right) fonts. It is the designer's responsibility to choose the correct typeface to best present the message. In the same way that colour does, a typeface can evoke an emotional response. The message is not only contained within the words but the way those words are presented. Typography is important in order to convey a message. Somebody has designed the way that text looks, the typeface, alignments, colours, spacing and so on. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. Everything You Wanted to Know About Typography.
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